Advertisers
You already have a fantastic website, but the one missing ingredient is targeted traffic to help generate those important conversions. You don’t mind paying for advertising, but how can you be sure that you are getting the best return on this investment? What you need is a system whereby you only pay for results! Welcome to TradeTracker.
The Basics
By running a “campaign” with us, you will have access to our network of affiliate publishers. These affiliates will promote your brand/product to their targeted readership and deliver high-quality visitors to your site.
You pay the affiliates a set or % based commission ONLY on the sales that are generated from these visitors. This is no-win no-pay advertising.
Our tracking software is in-house developed and unique within the industry. The software is user-friendly and extremely robust.
The tracking element can be set to use various linking technologies which is a real plus when planning your campaign dynamics.
Promotional material can be supplied in many formats and we can handle everything from simple banners to complex flash promotions.
You will also determine the commission structure which affiliates will receive. Don’t worry! Our expert account management team are on hand to give you some pointers here.
No-Win-No-Pay
Performance-based marketing is a quick, cheap and effective way to promote your business. The incurred costs are only the commission that the affiliates receive.
This commission can be built up of a cpc (cost per click), cpl (cost per lead), cpa (cost per action/sale), cpm (cost per mille/thousand) and/or a fixed fee that is only paid after the agreed performance is reached.
Because the costs are only incurred when the objectives have been reached, you as the advertiser can achieve unprecedented results with your online marketing campaigns.
Virtual sales force
TradeTracker has a network of participating publishers (affiliates), who are able to promote your site in exchange for the commission you offer.
You no longer need to search for suitable websites as our affiliates will register with you. This way you will soon develop a 'virtual sales force'.
You stay in control as you determine which affiliates you accept and which transactions you approve.
Software licence
TradeTracker offers real-time insight in the completed transactions and earnings through our in-house designed advanced software. With the aid of extensive and clear statistics, advertising campaigns can be monitored and optimised. As a result of this, you as the merchant can gain an optimum ROI. The software is offered in licence through SaaS (Software as a Service), therefore, you do not need to invest in expensive tracking and management software. You will always have the latest software version at your disposal.
Setting up
Quick and easy
Setting up a promotional campaign through TradeTracker can be done very quickly and simply. In most cases, you can start your online marketing campaign almost immediately.
The promotional material (banners, text links, etc.) and setting up the commission structure(s) for the affiliates can be done very quickly in conjunction with your account manager. We have technical manuals to help you with all of the implementation. Next, the participating affiliates will be informed about your program, through our email system at TradeTracker.
Promotion material
You have the option of placing different types of promotional material on our system. TradeTracker offers support for text links, .gif, .jpg, and .png banners, flash, HTML advertorials and pop-up and pop-under advertisements.
Commission structure
You can decide on the most appropriate commission structure(s) for the affiliates. It can be set up as a fee for branding (cpm), per delivered visitor (click), and/or per transaction (lead /sale). A different fee can be set for leads and sales. In addition, it is possible to set different commission levels for certain affiliates.
Possibilities & Objectives
There are various ways in which you can work with TradeTracker. Depending on your objectives, you may use us to:
- promote and sell products or services
- generate leads
- build an opt-in email database
- generate visits to your site
- increase your brand awareness
If you too would like to increase your earnings and yield from your advertising campaign(s), do not wait any longer and become an advertiser with TradeTracker. We would be delighted to provide you with more information about the various ways we would be able to help you with a strategic approach to performance-based marketing.
