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TradeTracker opens office in Finland
27/04/2010
To compliment its offices in the Netherlands, Belgium, Germany and the UK, TradeTracker has now opened an office in Finland.
The opening of the Helsinki office is part of TradeTracker's expansion in to the Scandinavian territories.
There are already more than 25 advertisers signed to TradeTracker Finland (www.tradetracker.fi).
If you are already subscribed to TradeTracker you can easily add your site to the Finnish system. Choose "Add Site" under "General - My site - New site." Then select the drop-down menu behind 'Country' and select Finland. Once your site has been accepted, y...
UK consumers spent £5.46bn online in December
22/01/2010
Online retail sales grew by 14% in 2009, with consumers spending £5.46bn in December alone.
According to the IMRG Capgemini e-Retail Sales Index, UK online sales grew by 3.8% between November and December, with sales equivalent to every person in the UK spending £88.93 online in December.
Despite the online retail sector growing by 14% over the past year, September sales grew by just 7.6%, the lowest month in the history of the index. The report attributed the slower growth for the month to warmer than usual weather and postal strikes.
Jon Parry, principal retail consultant at Capgemini...
90% of all complaints about online promotions are caused by non-fulfilment
11/06/2009
Over 90% of all complaints about online promotions are caused by the non-fulfilment of offers, according to the Institute of Sales Promotions (ISP).
Research by the industry trade body found 79% of all consumer complaints it received between February and May 2009 related to online promotions, up from 30% over the same period in 2008.
The figures represent a 340% increase year on year, with 92 of a total of 117 complaints relating to web offers.
Google posts 6% increase in revenues
17/04/2009
All eyes were on Google last night to see how online's biggest success story had been affected by the global recession. Despite analyst predictions of notable declines in both profits and revenues, it wasn't actually that bad - revenues were down 3% on the last quarter but were still up 6% year-on-year, while profits were up 9% year-on-year.
Much of the positivity came from the strength of Google's search juggernaut - paid clicks across Google.com and its partner network were up by 17% year-on-year and 3% on Q4 2008.
Ok, this isn't the huge growth that we've come to expect from Google, and t...
Funding dispute threatens online self-regulation
18/03/2009
The creation of a robust self-regulatory framework for online advertising faces derailment as plans are stalled by a
row over how it should be funded.
The launch of the self-regulation system for digital media, which has been demanded by UK government, is crucial to
ward off the threat of outside regulation of the £3bn online advertising industry.
The self-regulation system has been in development over the past two years by cross-industry policy group Digital
Media Group (DMG) to address areas not covered under the existing Advertising Standards Authority CAP Code, such a...
Internet ad spend grew by 17.3% in 2008
16/03/2009
Internet ad spend grew by 17.3% in 2008 despite a 3.9% fall in total UK ad spend, according to new figures from the Advertising Association (AA).
The Quarterly Survey of Advertising Expenditure report, compiled by the World Advertising Research Centre (WARC) on behalf of the AA, found internet advertising maintained stable growth throughout last year, despite the worsening economic situation.
Advertising spend on the internet grew to £3.3bn, (up 17.3%) while spend on newspapers fell 12% to £4.1bn, television by 4.9% to £3.8bn and radio 8.9% to £454m.
All advertising sectors, except o...
Industry unites to defend trust in online advertising
04/03/2009
The Internet Advertising Bureau (IAB) has joined forces with key industry players such as Google, AOL and Microsoft to issue good-practice guidelines and launch consumer education for behavioural targeting in a bid to settle the furore over the practice.
The industry response to the controversial practice has been seen as crucial to tackling privacy concerns and bringing credibility to the sector, which will reach $3.8bn in the US by 2011, according to eMarketer.
The IAB has worked with key government departments such as Ofcom and the Department of Business, Enterprise and Regulator...
Online advertisers are failing to target users ...
18/02/2009
Online advertisers are failing to target users at the time of day when they're most receptive to ad messages, according to IAB research.
Despite day-part targeting being common practice in the planning of above-the-line advertising, online advertisers and agencies haven't traditionally embraced the idea.
A survey by the IAB and Lightspeed Research found more than half (51%) of people are more receptive to advertising after 6pm.
The findings suggest advertisers that take advantage of this prime evening period to target consumers could increase campaign penetration and reduce wastage.
...
Growth in European online ad spend will slow to 10% in 2009
05/02/2009
Growth in European online ad spend will slow to 10% in 2009, according to a report by Forrester Research.
The research company has reduced the rate of growth in its online advertising forecast to account for the impact of the recession. It believes the market in Europe will reach €14.8bn in 2013.
According to Forrester, search will fare best, while display advertising will be hardest hit in this recession. But rich media and video advertising will grow to account for 59% of European online display ad spending in 2013 as marketers of all types embrace richer creative formats to i...
Lord Stephen Carter, the minister for communications, technology and broadcasting, has revealed plans
29/01/2009
Lord Stephen Carter, the minister for communications, technology and broadcasting, has revealed plans
to introduce legislation for internet service providers to crack down on web piracy.
Carter, who today released the Digital Britain report, confirmed the government would launch a
consultation into a legislative approach to force ISPs to notify illegal downloaders their conduct is
unlawful.
As expected, he also outlined plans to roll out broadband to every home in the UK by 2012. The digital
Universal Service Commitment will be delivered by a mixture of fixed and mobile t...
