News messages
TradeTracker continues expansion to Austria
12/10/2011
After achieving the milestone of ten international offices, TradeTracker continues to expand its territory by opening an office in Vienna, Austria. An increasing need for a truly transparent affiliate network has arisen in the Austrian market making TradeTracker the ideal fit for the country. Starting its network in Austria allows online advertisers as well as publishers to exploit the market’s full potential and provide great synergies among the German speaking markets.
TradeTracker’s platform enables advertisers and publishers to use one interface to manage their affiliate marketing activ...
Simon Burgess joins TradeTracker as COO
11/05/2011
Affiliate marketing heavyweight Simon Burgess joins TradeTracker.com
Simon Burgess has joined TradeTracker as its first Chief Operating Officer (COO).
Simon's role at TradeTracker will be to support the current management team to continue TradeTracker's exceptional growth and make it the number 1 choice for online performance marketing for both merchants and publishers.
Simon Burgess: "It was TradeTracker's compelling mix of superior technology, a team obsessed with results and
a culture of realising ambitions that made the opportunity here unmissable. There are currently many compani...
TradeTracker Finland acquires Advanced Media's affiliate network
03/05/2011
TradeTracker, which has risen to be Finland's largest affiliate marketing network in less than a year, has acquired the affiliate network business of Advanced Media. TradeTracker Finland's country manager Lauri Sommarberg says: "We're already the biggest in Finland but that's not enough for TradeTracker - we want to be even bigger. We are excited to receive a large number of new advertisers and affiliates through this acquisition. These clients will now have the opportunity to benefit from TradeTracker's superior software, from the more accurate and SEO-friendly linking technology and from our...
TradeTracker opens office in Sweden
06/04/2011
Performance based online marketing company TradeTracker has increased its international reach by opening a new office in Stockholm, Sweden.
The opening of the Swedish office is part of TradeTracker's expansion into multiple territories. Next to the new Swedish office, TradeTracker also has offices in UK, Germany, The Netherlands, Belgium, Finland, Poland and Hungary.
In several territories, including The Netherlands, Belgium and Finland, TradeTracker has proven to be successful in becoming the local market leader very rapidly. This is achieved by establishing a competent team of local m...
TradeTracker nominated for International Award
21/03/2011
TradeTracker is pleased to announce it has been shortlisted for the “International Award” at the coming a4u Awards on the 17th May 2011.
TradeTracker has developed a success formula which enables the organisation to expand its international operations. The success is based on a strategy of overcoming the paradox of meeting local market needs in an international network.
In each territory, TradeTracker establishes a competent team of experienced market professionals backboned by a knowledgeable international organisation. Due to the local nature of each territory, TradeTracker manages ...
TradeTracker nominated for International Award
21/03/2011
TradeTracker is pleased to announce it has been shortlisted for the “International Award” at the coming a4u Awards on the 17th May 2011.
TradeTracker has developed a success formula which enables the organisation to expand its international operations. The success is based on a strategy of overcoming the paradox of meeting local market needs in an international network.
In each territory, TradeTracker establishes a competent team of experienced market professionals backboned by a knowledgeable international organisation. Due to the local nature of each territory, TradeTracker manages to...
TradeTracker’s expansion in Europe continues
10/12/2010
TradeTracker is undergoing one of its fastest growth phases in its history. With operations in several markets and having opened a new London office, this phase continues as TradeTracker is delighted to announce it has set up offices in Poland (Warsaw) and Hungary (Budapest). The new offices will start their marketing and sales activities this week.
The expansion means that TradeTracker currently provides its cutting-edge services in Germany, the United Kingdom, Belgium, the Netherlands and Finland, so with Poland and Hungary now joining the network it covers 7 key European markets.
Star...
Britain's £100bn internet economy leads the world in online shopping
30/10/2010
A report out from Google & Boston Consulting Group today claims that the e-commerce sector is worth £100bn/year to the UK economy, or 7.2% of GDP.
British consumers seem more willing than those in the rest of the world to turn to online to source goods and services. Paul Zwillenberg, a partner at BCG and one of the report's authors, says "There is a perception that prices are higher in Britain and there is a perception – correctly – that you can buy goods and services cheaper online."
Certainly the affiliate channel has been a major contributor to that growth, with shopping comparis...
TradeTracker opens office in Finland
27/04/2010
To compliment its offices in the Netherlands, Belgium, Germany and the UK, TradeTracker has now opened an office in Finland.
The opening of the Helsinki office is part of TradeTracker's expansion in to the Scandinavian territories.
There are already more than 25 advertisers signed to TradeTracker Finland (www.tradetracker.fi).
If you are already subscribed to TradeTracker you can easily add your site to the Finnish system. Choose "Add Site" under "General - My site - New site." Then select the drop-down menu behind 'Country' and select Finland. Once your site has been accepted, y...
UK consumers spent £5.46bn online in December
22/01/2010
Online retail sales grew by 14% in 2009, with consumers spending £5.46bn in December alone.
According to the IMRG Capgemini e-Retail Sales Index, UK online sales grew by 3.8% between November and December, with sales equivalent to every person in the UK spending £88.93 online in December.
Despite the online retail sector growing by 14% over the past year, September sales grew by just 7.6%, the lowest month in the history of the index. The report attributed the slower growth for the month to warmer than usual weather and postal strikes.
Jon Parry, principal retail consultant at Capgemini...
