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90% of all complaints about online promotions are caused by non-fulfilment

Thursday, 11 June 2009

Over 90% of all complaints about online promotions are caused by the non-fulfilment of offers, according to the Institute of Sales Promotions (ISP). Research by the industry trade body found 79% of all consumer complaints it received between February and May 2009 related to online promotions, up from 30% over the same period in 2008. The figures represent a 340% increase year on year, with 92 of a total of 117 complaints relating to web offers.

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Google posts 6% increase in revenues

Friday, 17 April 2009

All eyes were on Google last night to see how online's biggest success story had been affected by the global recession. Despite analyst predictions of notable declines in both profits and revenues, it wasn't actually that bad - revenues were down 3% on the last quarter but were still up 6% year-on-year, while profits were up 9% year-on-year. Much of the positivity came from the strength of Google's search juggernaut - paid clicks across Google.com and its partner network were up by 17% year-on-year and 3% on Q4 2008. Ok, this isn't the huge growth that we've come to expect from Google, and t…

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Funding dispute threatens online self-regulation

Wednesday, 18 March 2009

The creation of a robust self-regulatory framework for online advertising faces derailment as plans are stalled by a row over how it should be funded. The launch of the self-regulation system for digital media, which has been demanded by UK government, is crucial to ward off the threat of outside regulation of the £3bn online advertising industry. The self-regulation system has been in development over the past two years by cross-industry policy group Digital Media Group (DMG) to address areas not covered under the existing Advertising Standards Authority CAP Code, such a…

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Internet ad spend grew by 17.3% in 2008

Monday, 16 March 2009

Internet ad spend grew by 17.3% in 2008 despite a 3.9% fall in total UK ad spend, according to new figures from the Advertising Association (AA). The Quarterly Survey of Advertising Expenditure report, compiled by the World Advertising Research Centre (WARC) on behalf of the AA, found internet advertising maintained stable growth throughout last year, despite the worsening economic situation. Advertising spend on the internet grew to £3.3bn, (up 17.3%) while spend on newspapers fell 12% to £4.1bn, television by 4.9% to £3.8bn and radio 8.9% to £454m. All advertising sectors, except o…

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Industry unites to defend trust in online advertising

Wednesday, 4 March 2009

The Internet Advertising Bureau (IAB) has joined forces with key industry players such as Google, AOL and Microsoft to issue good-practice guidelines and launch consumer education for behavioural targeting in a bid to settle the furore over the practice. The industry response to the controversial practice has been seen as crucial to tackling privacy concerns and bringing credibility to the sector, which will reach $3.8bn in the US by 2011, according to eMarketer. The IAB has worked with key government departments such as Ofcom and the Department of Business, Enterprise and Regulator…

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Online advertisers are failing to target users ...

Wednesday, 18 February 2009

Online advertisers are failing to target users at the time of day when they're most receptive to ad messages, according to IAB research. Despite day-part targeting being common practice in the planning of above-the-line advertising, online advertisers and agencies haven't traditionally embraced the idea. A survey by the IAB and Lightspeed Research found more than half (51%) of people are more receptive to advertising after 6pm. The findings suggest advertisers that take advantage of this prime evening period to target consumers could increase campaign penetration and reduce wastage. …

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Growth in European online ad spend will slow to 10% in 2009

Thursday, 5 February 2009

Growth in European online ad spend will slow to 10% in 2009, according to a report by Forrester Research. The research company has reduced the rate of growth in its online advertising forecast to account for the impact of the recession. It believes the market in Europe will reach €14.8bn in 2013. According to Forrester, search will fare best, while display advertising will be hardest hit in this recession. But rich media and video advertising will grow to account for 59% of European online display ad spending in 2013 as marketers of all types embrace richer creative formats to i…

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Lord Stephen Carter, the minister for communications, technology and broadcasting, has revealed plans

Thursday, 29 January 2009

Lord Stephen Carter, the minister for communications, technology and broadcasting, has revealed plans to introduce legislation for internet service providers to crack down on web piracy. Carter, who today released the Digital Britain report, confirmed the government would launch a consultation into a legislative approach to force ISPs to notify illegal downloaders their conduct is unlawful. As expected, he also outlined plans to roll out broadband to every home in the UK by 2012. The digital Universal Service Commitment will be delivered by a mixture of fixed and mobile t…

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global internet audience surpasses 1bn

Friday, 23 January 2009

The global internet audience surpassed 1bn in December 2008, according to ComScore World Metrix. The Asia-Pacific region accounted for the largest share of internet users at 41.3%, followed by Europe (28%), North America (18.4%), Latin America (7.4%) and the Middle East and Africa (4.8%). The most popular internet property in December worldwide was Google Sites with 777.9m visitors, followed by Microsoft Sites (647.9m visitors) and Yahoo Sites (562.6m visitors). Facebook.com has grown 127% in the last year to 222m visitors according to the figures, which means it now ranks as the seve…

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internet sales now represent 3.5% of total retail sales

Friday, 23 January 2009

The average weekly value of internet retail sales during December was approximately £238m, according to the Office for National Statistics (ONS). ONS data found internet sales now represent 3.5% of total retail sales, compared with 2.8% in June 2008. The figures are an estimate of the contribution of internet sales to overall retail sales in Great Britain. ONS includes internet data in its retail sales figures but has now started using the numbers for internet-only stores as well as high street and other stores with an internet element to their business. The est…

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UK shoppers spent £4.67bn online in December 2008

Thursday, 22 January 2009

Source: nma.co.uk UK shoppers spent over £4.67bn online in December, an increase of 14.2% on the previous year, according to figures from the IMRG Capgemini Index. The amount UK consumers spent online in December 2008 represents an average of £76.67 for every person in the UK. But monthly growth fell for the first time since December 2002 with consumers spending 1.5% less online than in November, which saw higher than average yearly growth partly due to the timing of Christmas 2008, where the peak shopping weekend fell on 29th and 30th November. Consumers spent 13% more on alcohol in Dec…

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