internet sales now represent 3.5% of total retail sales
Friday, 23 January 2009
The average weekly value of internet retail sales during December was approximately £238m, according to the Office for National Statistics (ONS).
ONS data found internet sales now represent 3.5% of total retail sales, compared with 2.8% in June 2008.
The figures are an estimate of the contribution of internet sales to overall retail sales in Great Britain.
ONS includes internet data in its retail sales figures but has now started using the numbers for internet-only stores as well as high street and other stores with an internet element to their business.
The estimate includes sales of goods to consumers for personal and household use. It does not include services bought over the internet.
The ONS estimate of online retail sales, which is based on non-seasonally adjusted data, was first published in December 2008.
source : nma.co.uk