TradeTracker nominated for International Award
Monday, 21 March 2011
TradeTracker is pleased to announce it has been shortlisted for the “International Award” at the coming a4u Awards on the 17th May 2011. TradeTracker has developed a success formula which enables the organisation to expand its international operations. The success is based on a strategy of overcoming the paradox of meeting local market needs in an international network. In each territory, TradeTracker establishes a competent team of experienced market professionals backboned by a knowledgeable international organisation. Due to the local nature of each territory, TradeTracker manages to also attract the longtail of the market. The TradeTracker platform offers access to a proactive international network of affiliates in a transparent and scalable fashion. This is achieved by combining the most user-friendly interface with revolutionary tracking technologies. TradeTracker remains being the sole technology leader for SEO-friendly affiliate linking. TradeTracker is also quick in embracing new technologies. It has recently introduced behavioural and personalised retargeting, implemented basket abandonment solutions, and developed new means of monitoring the use of brand names throughout the internet. Chris Johnson, Head of Client Services at Existem, comments: “TradeTracker's interface and technology played a heightened part in their inclusion on the final shortlist for the International Award at this year's a4uAwards. Running such a polished network across many countries makes TradeTracker a worthy finalist for the International Award." Andy Guest, TradeTracker UK Country Manager, adds: “We’re delighted that the hard work put in by TradeTracker International through 2010 has been recognised with our shortlisting for this prestigious award. Our focus on delivering the best advertiser response with the most accommodating affiliate experience clearly has many supporters.” The A4U International Award is open to any company or individual who operates or has expanded their performance marketing activity into more than one worldwide territory. Judges are looking for smart execution, expansion and overall success from their international activity as either a Publisher, Advertiser, Network or Agency.